{"id":44343,"date":"2019-06-10T22:26:39","date_gmt":"2019-06-11T03:26:39","guid":{"rendered":"https:\/\/runahr.com\/?p=44343"},"modified":"2026-02-16T16:19:55","modified_gmt":"2026-02-16T22:19:55","slug":"las-normas-eticas-del-employer-branding","status":"publish","type":"post","link":"https:\/\/runahr.com\/mx\/recursos\/hr-management\/las-normas-eticas-del-employer-branding\/","title":{"rendered":"Las normas \u00e9ticas del employer branding"},"content":{"rendered":"

Cualquier departamento de recursos humanos<\/a> que quiera llamarse as\u00ed, debe ce\u00f1irse a un conjunto de normas \u00e9ticas que le permitir\u00e1n, no solo encontrar candidatos a la altura, sino adem\u00e1s mostrar una buena imagen corporativa<\/a> de la empresa para la que ejercen su labor. En esta entrada mencionaremos las normas \u00e9ticas de employer branding<\/a> que tu equipo de trabajo<\/a> debe tener siempre presentes.<\/span><\/p>\n

\"Descargar<\/a><\/p>\n

Honestidad<\/b><\/h2>\n

Nunca debe ofrecerse algo falso a los candidatos. De nada sirve disfrazar realidades, pues cuando el nuevo empleado se siente por primera vez en su silla, se dar\u00e1 cuenta r\u00e1pidamente de las falacias con las que se le enamor\u00f3. La honestidad debe ser central en el departamento de recursos humanos.<\/span><\/p>\n

Definici\u00f3n de perfiles<\/b><\/h2>\n

Tener bien definido el tipo de candidato al que se dirigir\u00e1 el reclutamiento<\/a> no solo ahorrar\u00e1 tiempo a la empresa, sino tambi\u00e9n a los propios aspirantes. El tiempo es un recurso no-renovable que debemos cuidar.<\/span><\/p>\n

\"Descargar<\/a><\/p>\n

La comunicaci\u00f3n debe mantenerse hasta el final<\/b><\/h2>\n

Un error com\u00fan por parte de la mayor\u00eda de equipos de recursos humanos es cortar la comunicaci\u00f3n<\/a> antes de tiempo. Tanto como si el aspirante ser\u00e1 seleccionado, como si ser\u00e1 rechazado, se debe informar oportunamente a \u00e9ste. Hagamos el ejercicio: \u00bfTe imaginas que luego de haber pasado varias etapas de reclutamiento, la empresa deje de enviarte informaci\u00f3n mientras t\u00fa esperas pacientemente alguna respuesta? Ser\u00eda frustrante, \u00bfcierto? Cuando un candidato<\/a> no quede seleccionado, debes avisarle y agradecerle por participar, y por su invaluable tiempo. <\/span><\/p>\n

Revisar las redes sociales<\/b><\/h2>\n

No hablamos \u00fanicamente de las redes sociales de los candidatos al puesto<\/a> de trabajo sino tambi\u00e9n de las de tu empresa, pues muchos aspirantes revisan los perfiles de la compa\u00f1\u00eda para ver si \u00e9sta les inspira confianza. Aseg\u00farate de tener un perfil optimizado y que responda la mayor cantidad de dudas frecuentes que te sea posible. Tambi\u00e9n aplica en sentido opuesto: Los encargados de recursos humanos deben echar un ojo a los perfiles de sus candidatos.<\/span><\/p>\n

\"Ver<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cualquier departamento de recursos humanos que quiera llamarse as\u00ed, debe ce\u00f1irse a un conjunto de normas \u00e9ticas que le permitir\u00e1n, no solo encontrar candidatos a la altura, sino adem\u00e1s mostrar una buena imagen corporativa de la empresa para la que ejercen su labor. En esta entrada mencionaremos las normas \u00e9ticas de employer branding que tu […]<\/p>\n","protected":false},"author":2,"featured_media":1036544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wp_applaud_exclude":false,"footnotes":""},"categories":[189,190],"tags":[1297,834],"class_list":["post-44343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-management","category-recursos","tag-articulo","tag-hr-management"],"acf":[],"yoast_head":"\nLas normas \u00e9ticas del employer branding | Runa HR<\/title>\n<meta name=\"description\" content=\"Recursos humanos debe seguir normas \u00e9ticas que le permitir\u00e1n encontrar candidatos a la altura y mostrar una buena imagen de la empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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