Impactum

About Impactum

For more than seven years, Impactum has helped Mexican companies improve their sales results through digital channels. Inbound marketing is a big part of what they do, but the team also works on HubSpot setup, content strategy, sales process improvement, and campaigns tied to clear business goals. That focus helped Impactum become one of the first HubSpot Gold Partners in Mexico. It also says a lot about how the company works. Structure matters. Efficiency matters. Clear processes matter. The same thinking they bring to client projects also had to show up inside the business. As Impactum kept growing, admin work needed to be just as organised as the work they delivered to clients. Payroll became one of those areas where the team needed more control, more visibility, and fewer blind spots.

What challenges were they facing when handling payroll internally?

When Impactum decided to manage payroll in house, the goal was clear: get more control over a process that had always depended on outside providers. Outsourcing helped with some admin work, but it also meant the team had limited visibility into calculations, steps, and compliance. Javier García, General Director of Impactum, explains that they often had to trust external numbers without fully knowing how those numbers were built. Once payroll moved inside the company, the team realised it was not as simple as it looked from the outside. Payroll had more buttons than expected, and not all of them were friendly. IMSS tasks, documents, and compliance requirements took time and attention. Many steps still depended on manual work, spreadsheets, and trips through official processes that were not exactly a walk in the park. As the company grew, those inefficiencies became harder to ignore.

“I thought it would be simpler, but in the end I was left without clarity and stuck in processes that were not my strength”

Impactum wanted to make payroll more professional, but the team needed a tool that could make the process simpler without losing accuracy or compliance.

How has Runa supported Impactum in its daily operation?

Runa changed the way Impactum manages payroll and Human Resources. Work that used to depend on spreadsheets, manual calculations, and scattered steps now lives in one platform. That gave the team better visibility and removed many repeated admin tasks that used to take up useful time. Automation helped quickly. The team no longer has to check information across different places or wonder if the calculations are right. Less guesswork. Fewer tiny fires. More breathing room.

Payroll became faster, clearer, and easier to manage. The STP integration has also been useful because it helps the team make payroll payments more efficiently and gives them more flexibility when timing matters. Runa also helped centralize employee information. Records, incidents, and key documents now sit in one place, which makes the process more organised for both admins and employees. That visibility has improved daily work and helped support the culture of transparency and efficiency that Impactum already had. Now the team can spend more time on client work and growth instead of babysitting admin tasks like a plant that keeps falling over.

Why did Impactum choose Runa as its payroll platform?

When Impactum looked at different options, some tools focused on Human Resources but did not handle payroll. Others handled payroll calculations but did not offer strong compliance support. The company needed everything in one place. Runa stood out because it combined payroll automation, IMSS compliance, employee management, and an easy experience in one platform. Support also mattered. At first, Impactum kept checking calculations with its accountant as an extra safety step. Fair enough. Trust is not built in one click.

Over time, the team became more confident because the platform kept delivering accurate results and reliable compliance management. In some cases, Runa even spotted inconsistencies before the team found them internally. Today, payroll at Impactum is more structured, visible, and reliable than before. As Javier García says, “Today, we fully trust Runa to manage payroll; it gave us the certainty and control we had never had in this process.” With payroll now centralized and professionalized, Impactum can focus on its clients, growth, and the kind of operational excellence that has shaped the company from the start.