Convertia

About Convertia

Convertia is a Mexican company founded in 2016, with a presence in Spain and several countries across Latin America. It specializes in marketing and sales through its own methodology focused on return on investment and the CPA model, which means Cost per Acquisition. In simple terms, Convertia helps companies grow in a profitable and sustainable way, without turning growth into a guessing game. Through technology solutions that connect marketing data, sales, automation, and operational processes, Convertia supports the digital transformation of its clients. Its work is focused on something very practical: “to improve the user experience and make internal teams more efficient in markets where competition keeps getting tougher.”

That sounds clean on paper. But in daily operations, it means moving fast, measuring everything, adjusting constantly, and making sure the business does not lose rhythm. And as often happens in companies that live by efficiency, there comes a point when internal processes need to catch up with commercial operations. Because a company can track leads, campaigns, conversions, sales calls, costs, and revenue with serious precision. But if payroll is still being handled by hand, with files going back and forth, the contrast starts to show. It is like having a sports car outside and a wobbly chair inside the office. It works for a while, sure. But nobody wants to sit there forever.

What challenges were they facing when managing payroll and labor obligations?

Before working with Runa, Convertia’s payroll process was fully manual. Every payment period required a lot of time, attention, and resources from the team. And it was not only about calculating salaries. The team also had to manage severance payments, employer contributions, payroll tax, and IMSS movements by hand. That made the process slower. It also raised the risk of mistakes and made administrative control harder than it needed to be.

At the beginning, this type of process can feel manageable. A smaller team. Fewer movements. Fewer changes. A few spreadsheets here and there. Nothing dramatic. But as the company grows, the same process starts getting heavier. Each adjustment takes more time. Each validation needs more care. Each legal obligation adds another layer. And suddenly payroll stops being “just one more task” and starts behaving like a drawer that refuses to close. For HR and operations teams, this is where things get tricky. Manual payroll demands focus, patience, and a lot of double checking. Not because the team lacks skill. Quite the opposite. The problem is that the process depends too much on manual work. One wrong number, one late update, one missed movement, and the team has to pause everything to fix it.

That way of working made it harder for Convertia to scale its processes as the team grew. It also created an operational burden that took time away from more strategic work, like talent management, team planning, and business development. And that is the part many companies recognize right away. When HR spends too much time checking numbers, chasing information, and validating obligations by hand, there is less room for the conversations that actually move the company forward. People development. Hiring plans. Retention. Culture. Better decisions. Payroll was not only taking time. It was taking attention.

How has Runa impacted team and payroll management?

With Runa, Convertia was able to fully automate its payroll and related calculations. Processes that used to take much more time could now be completed faster, with more order and fewer manual errors. Today, IMSS, payroll tax, and INFONAVIT contributions are calculated automatically. Employee movements are also managed directly from the platform, which makes the interaction with the corresponding institutions much simpler.

“Runa helped us free up valuable time, automate calculations, and have much clearer control over our people and their obligations, which used to be very complicated.”

That change gave the team something very valuable: breathing room. Less time spent on repetitive operational work. More time available for the kind of management that needs judgment, context, and human attention. Payroll became easier to follow. The information became clearer. The team gained better visibility over what was happening and what needed to be done. And the company could manage its labor obligations with much more confidence. This does not mean payroll suddenly became a tiny task with no details. Anyone who has managed payroll in Mexico knows that is not how it works. There are rules, deadlines, calculations, movements, and updates that need to be handled correctly. But with Runa, the process became much more organized and easier to control. That matters in the day to day. Fewer last minute corrections. Fewer doubts. Less time spent jumping between files. Less pressure on the team. And fewer moments where a spreadsheet looks like it came with its own bad mood. For Convertia, the impact was practical. Payroll stopped feeling like a manual marathon every cycle and became a more predictable process. That gave HR and operations more space to focus on the team and the business, instead of spending so much energy on administrative checks.

Why did they decide to work with Runa?

Convertia chose Runa because the platform felt clear, interactive, and easy to use. It matched the real needs of the operation, not some perfect version of HR that only exists in a sales deck. The ability to run payroll processes quickly, while also having more certainty around calculations and legal requirements, played a big role in the decision. For Convertia, it was important to have a tool that could simplify the work without creating a new layer of confusion. Runa became an ally for the team. Not only because it helped automate payroll, but because it brought order, efficiency, and confidence to people management. That allowed Convertia to operate with more clarity and keep its focus where it belongs: helping clients grow through digital transformation, performance, and smarter commercial processes.

In the end, that is the real change: “when payroll stops being a concern.” Because for a company focused on performance and measurable results, internal operations cannot be the thing slowing everything down. They need to support the business quietly, clearly, and consistently. Like good lighting in a meeting room. You notice it most when it is missing. With Runa, Convertia gained a stronger payroll operation, better control over labor obligations, and more time to focus on decisions that support the team and the business. And that is usually where real operational progress begins. Not with more noise. Not with more files. Just with a process that finally works the way the team needs it to work.