Goodbye Folk

About Goodbye Folk

Goodbye Folk is a Mexican fashion brand that designs, produces, and sells its own clothing collections. Since the beginning, the company has built a clear identity through original designs, quality products, and a long term view of growth. What started as one store slowly became a stronger business with three points of sale in Mexico City. That growth says a lot about the brand and the connection it has built with its customers. But as the business grew, the work behind the scenes grew too. More sales, more people, more moving parts. The kind of growth that feels exciting, but also starts knocking on the door with a clipboard. Processes that once worked in a more informal way needed more structure to support what came next.

For Goodbye Folk, building a strong brand has never been only about the clothes. It has also meant building a company that can run with order, compliance, and stability. As the business became more mature, the internal operation had to mature too. Payroll was one of the clearest examples. It needed more visibility, more control, and more reliability. Because fashion can be creative and bold, but payroll cannot be a freestyle performance with accounting in the corner sweating quietly.

What challenges was the company facing when managing payroll?

Before Runa, payroll at Goodbye Folk depended mostly on informal processes. Much of it was handled through WhatsApp conversations with an external accounting firm. The support was personal, but the process did not have the structure needed for a growing company. Information was not in one place, visibility was limited, and many steps depended on external follow up. Payroll cycles often felt reactive instead of planned. That created uncertainty around calculations, payments, and compliance responsibilities.

Over time, errors became more common. Payment delays, calculation issues, fines, and surcharges added cost and stress to the operation. Every payroll cycle needed extra attention, which turned it into a recurring worry for the company. The problem was not only admin work. Without clear information and reliable processes, it was harder to make decisions and plan ahead. Growth started to feel heavier than it should. At that point, a more professional system was no longer a nice upgrade. It was something the business really needed.

How has Runa transformed their payroll management?

Runa changed the way Goodbye Folk manages payroll and admin processes. What used to feel scattered and reactive became a centralized system with clearer workflows, better structure, and more visibility. Payroll now runs through one platform that gives the team more consistency in every cycle. Calculations are more accurate, payments are made on time, and the old uncertainty around payroll has mostly disappeared. One of the first benefits was removing many of the problems that had hurt the company before, including fines, late payments, and last minute corrections. With a more organized system, the team could work with more confidence and far less payroll stress.

As Moisés Tehuitzitl explains, “With Runa, everything is systematized and clear. If a question comes up, we resolve it quickly thanks to the team’s immediate and efficient support.” The impact went beyond payroll. With less manual work and fewer recurring issues, the company could put more time into activities that help the brand grow. Instead of constantly fixing admin problems, the team could focus on improving operations, strengthening the business, and opening the path for the next stage. Runa also gave Goodbye Folk better visibility and control, creating a stronger base for growth. Less smoke. Fewer alarms. More room to actually build.

What factors influenced their decision to choose Runa?

Goodbye Folk chose Runa after looking for a solution that could bring more order and professionalism to payroll. The company needed more than software. It needed a system that could make processes simpler, improve visibility, and offer support when questions came up. Runa already had a strong reputation, but what stood out was the mix of technology and practical help. The platform helped solve operational issues while creating a clearer and more organized way to manage payroll.

For Goodbye Folk, the value was bigger than automation. Runa helped the company build stronger internal processes and feel more confident in the way it operates. Accurate information, clear workflows, and fast support made it easier to run payroll with consistency and professionalism. The company moved away from informal habits and built a more mature admin structure that fits its growth goals. Today, Runa is part of Goodbye Folk’s operational base. Payroll is no longer a monthly cloud of stress. The company now works with more clarity, stronger control, and the confidence that its internal processes can support the brand’s next stage.