Liftit

About Liftit

Liftit is a technology company focused on transportation and logistics solutions in Latin America, with operations in Colombia, Brazil, Chile, Ecuador, and Mexico. Its work is built around a very practical promise: help companies move goods better, faster, and with more control. That means using technology to optimize routes, monitor deliveries, and manage teams in a way that actually fits the pace of logistics. And logistics, as anyone in the industry knows, does not exactly move at the speed of a sleepy turtle. It moves fast. Sometimes too fast. Sometimes like a truck, a driver, a client, and a traffic jam all decided to have a meeting at the same time.

The company has grown quickly, and its recent Series B investment round shows that clearly. Liftit raised $22.5 million on July 8, which reflects the confidence behind its model and its expansion plans. But growth in logistics is not only about more routes or more clients. It also means more people to manage, more schedules to track, more payroll details to control, and more compliance responsibilities in each country where the company operates. The outside operation may be about deliveries, but inside the business, there is another kind of route to optimize: the one that connects payroll, attendance, incidents, and Human Resources. From early on, Liftit understood that operational efficiency could not stop at the delivery side of the business. The team also needed strong internal management. Personnel administration, attendance control, and tax compliance were all critical parts of keeping the operation steady. When those processes are manual or scattered, they start creating risk. Little by little, they eat time, create confusion, and make the team chase information like it rolled under the couch with the TV remote. For a company working across five countries, that was not a small issue. It needed structure, speed, and visibility.

What challenges were they facing in payroll and Human Resources management?

Liftit was dealing with several challenges at the same time. Information was scattered. Payroll calculation and stamping were not as simple as the team needed them to be. Incidents had to be managed carefully. User roles needed control. Tax compliance had to be handled on time and without mistakes. And on top of that, the company needed to track staff attendance and process payments without adding more work to the administrators. In other words, it was not one problem. It was a whole little parade of problems, each one holding a clipboard. For a logistics company, this kind of friction can hurt quickly. Payroll and attendance are not separate from the operation. They are part of it. If a shift is not recorded correctly, if an incident is missed, or if a payroll movement is delayed, the impact can move through the team fast. People need clarity. Managers need accurate information. Administrators need a process they can trust. And when a company operates in more than one country, every extra manual step becomes heavier than it looks.

As Emilio Ramírez explains, “every pay period was a challenge; any error in payroll stamping or delay in payroll disbursement could affect the operation and the trust of our team.” That says a lot. Payroll is not just a payment process. It is a trust process. When it works, people may not talk about it much. When it fails, everyone notices. Fast. Usually with questions. Sometimes with screenshots. Sometimes with the kind of face that says, “we need to talk.” Liftit needed a solution that could bring everything together and give the team more reliability, more efficiency, and better real time visibility. The company could not keep working with disconnected processes while trying to run a fast moving regional operation. It needed a platform that could support payroll, attendance, incidents, and compliance without turning every pay period into an obstacle course with a calculator at the finish line.

How has Runa transformed their internal operation?

With Runa, Liftit brought payroll and Human Resources management into a single platform. That changed the daily operation in a very direct way. The company can now process payments, record incidents in one place, calculate and stamp payroll, and manage user roles with more control. Instead of jumping between separate processes or trying to make scattered information behave, the team has a clearer way to manage what is happening. In logistics terms, it is like finally seeing the full route instead of guessing where the truck went because someone forgot to update the map. The attendance control app also became an important piece of the process. It allows Liftit to monitor schedule compliance without depending so much on manual tracking. That matters in a business where timing is everything. Attendance is not just an HR detail. It connects to staffing, planning, payroll, and service quality. If attendance information is unclear, the rest of the process can get messy quickly. Runa helped make that part easier to control.

Emilio Ramírez says: “Runa has allowed us to significantly reduce the time spent on administrative processes. We can generate specific reports instantly and supervise the entire payroll flow with greater clarity and accuracy.” That is the kind of change that teams feel right away. Less time chasing information. Fewer repeated tasks. Better reports. More confidence in the numbers. Nobody needs to spend hours trying to make a report behave like a well trained dog when the platform can generate it directly. Another important benefit has been accessibility. HR leaders and managers can use the platform from any device with internet access, which makes a big difference for a company operating across several countries and locations. The team does not need to be tied to one office or one computer to keep things moving. “The flexibility and speed that Runa gives us make us confident that every payment and every movement is executed correctly, no matter where we are,” adds Ramírez. For Liftit, that flexibility helped turn payroll and HR management into a process that fits the reality of a regional logistics operation, instead of forcing the operation to slow down for the process.

Why did they choose Runa as their strategic ally?

Liftit chose Runa because the platform matched what the company actually needed: adaptability, flexibility, and ease of use. The team was not looking for a tool that looked impressive in a demo but became confusing during real work. They needed something practical. Something that could automate complex processes, centralize critical information, and give full visibility into payroll and Human Resources operations. In a company where movement is the whole business, internal tools also need to move well. Otherwise, it is like putting square wheels on a delivery truck and calling it innovation. Runa helped Liftit manage payroll, attendance, incidents, and payments with more order and less friction. That mattered because the company had to operate across different countries while still keeping control over its team. The platform gave the administrative team a clearer view of the process and helped reduce the risk of errors. It also made daily management easier for HR leaders and managers who needed fast access to information.

The support from the Runa team also played an important role in the decision. For Liftit, immediate assistance was not a nice extra. It was necessary. When questions or incidents come up in payroll, teams need clear answers quickly. Delays can create confusion. Confusion can create distrust. And distrust is not something any company wants riding along in the passenger seat. Emilio Ramírez sums it up well: “We chose Runa because it combines technology, efficiency, and real human support. Today, we can focus on our core business, trusting that payroll and team management are in expert hands.” That is the main value for Liftit. Runa gave the company more control over payroll and Human Resources, while allowing the team to focus on the logistics operation itself. For a business moving across five countries, that matters. The trucks, routes, drivers, clients, and deliveries already bring enough complexity. Payroll does not need to add more dust to the road.